The Campaign

What is #MyTrueSelfie all about?

The MyTrueSelfie app is a little different to most apps. You don’t get the option to whiten your teeth, add a filter or re-shape your face. Why? Well at The Diana Award Anti-Bullying Campaign we believe you should be true.
So, we’ve teamed up with ASOS to re-imagine the selfie and create #MyTrueSelfie – a selfie site that represents who you are and all those qualities that make you, YOU.
Be Your Self. Own it.


Why did we create #MyTrueSelfie?

There are over 1 million selfies taken each day but we feel that the ‘self’ part of these pictures is getting a little lost. Body image and self-esteem is also a growing issue in the UK, particularly amongst young people: around half of girls and up to one third of boys have dieted to lose weight, and over half of bullying experienced by young people in a 2014 study was because of appearance.

At The Diana Award we are all about encouraging people to celebrate what makes us different and unique; it’s fun to be yourself.
Created by photographer, filmmaker and producer Thomas Knights and co-developed by Assistant Head Teacher Simon Brooks, #MyTrueSelfie originally started as a workshop at one of our Anti-Bullying Week events. The students involved got so much out of the workshop that we decided we wanted to go big, really BIG and encourage people across the online world to be proud of their differences.

Where can I find the lesson plan for schools?

If you're a teacher and would like to run a #MyTrueSelfie session in school using the app, download the lesson plan here!

What else are we up to with ASOS?

Lots of young people struggle with the issue of self-esteem and body image. The Diana Award have recently been working with ASOS on an exciting project aimed at schools called #MySenseOfSelf. The project gives young people the tools to challenge social and cultural attitudes towards body image.

Learn more about the #MySenseOfSelf project


Who are The Diana Award?

We are a youth charity based in London and are a living legacy to Princess Diana’s belief that young people have the power to change the world for the better. Through our Anti-Bullying Campaign we give staff, young people and parents the tools, knowledge and confidence to tackle bullying, both online and offline.

Find out more:


Twitter: @TheDianaAward @AntiBullyingPro